Hyundai Launches Ioniq Electric Sub-Brand


Hyundai is launching a new fully electric vehicle sub-brand, Ioniq as it continues its push forward for electrification.

A new direction for Ioniq

Hyundai is utilising the name of its bestselling family hatch the Ioniq, as it aims to ramp up electrification. The current Hyundai Ioniq model inspiring the sub-brand was the first model to offer three electrified powertrains; hybrid electric, plug-in electric and battery electric. It was conceived to fuse life-changing mobility with environmental performance. However, the current Ioniq model will not form part of the new Ioniq sub-brand, suggesting it will either be renamed or replaced.

Hyundai Ioniq sub-brand range

Hyundai Ioniq sub-brand pushes the boundaries of electrification

Hyundai has big plans to enhance its electric range with three significant EVs is the next four years. The new Ioniq sub-brand will utilise a numerical naming strategy. It will use odd numbers for its SUV models and even numbers for its saloons and other models.

Plans for its first production model to adopt the sub-brand moniker will be the Ioniq 5 compact crossover. The Ioniq 5 will be based on the radical ’45’ concept seen at the 2019 Frankfurt Motor Show. In 2022, the Ioniq 6 electric sports saloon will follow and will take design cues from the Prophecy concept model. Hyundai also has plans for an as yet unseen Ioniq 7 SUV model will Hyundai will launch in 2024. 

Hyundai is keeping full details of the car under wraps, for now, choosing to tease certain features. For example, we do know all models will feature pixel headlights seen on both the 45 and Prophecy concept cars.

new Ioniq logo

Hyundai has also indicated each of the three models will sit atop the brand’s all-new Electric Global Modular Platform. With a long wheelbase and flat floor, it allows Hyundai to make use of available space. It offers the perfect space for their new look ‘smart living room’ interior design. Plus it will be capable of fast charging and feature long-range for better practicality and day-to-day usability.

Inside Hyundai’s new Ioniq models will feature enhanced connectivity enabling greater integration into your life, for more seamless journeys. The customer-centric EV experiences centres on connected lifestyle solutions in line with their vision of ‘Progress for Humanity.’

New Generation Hyundai

By 2025 Hyundai intends to launch 16 new EVs to increase EV sales to more than half a million. Reaching this milestone is the equivalent of over 10% of their total sales in 2019. Hyundai is aiming for 5% global automotive market share and is confident the new Ioniq sub-brand will help achieve this while solidifying their transition to becoming a smart mobility solution provider.

To celebrate the launch of its new brand, Hyundai lit up the London Eye into a giant letter ‘Q’ using electric lights.

three new Ioniq models

If you are keen to find out more about this innovative car manufacturer, why not find out more about the full Hyundai range?