CUPRA is the performance subsidiary brand of the Spanish automotive company SEAT, which also manufactures popular family cars that are known and used across the country.
It was first conceived to represent SEAT in rally championships and enjoyed early competition success thanks to the natural sporting pedigree of the SEAT brand.
Now CUPRA is growing as a popular car brand of its own in the UK and manufactures a range of models that a performance offspring of popular SEAT cars.
The CUPRA Born is a great example of how CUPRA models are a perfect combination of looks and efficiency without compromising on performance. CUPRA models have an unmistakable style that makes them stand out amongst other models on the road.
Large alloy wheels, a dynamic and athletic profile, and aggressive styling are all distinct features of CUPRA models. They are exciting to look out for and even more exhilarating to drive.
CUPRA Motability offers something completely different to other cars on the Motability scheme. As a performance brand you're guaranteed exceptional speed, handling and cornering, and the interiors are all exclusive, which you won't find on any other sister models.
The CUPRA brand was bred from a desire to compete on the world stage of automotive racing, with performance always at the forefront of the CUPRA brand.
CUPRA Drive is a four-mode throttle response that can be set between Comfort, Range, Performance and Individual, each providing a different driving experience and the raw power of the CUPRA engine on demand at the flick of a switch.
CUPRA cars are not just performance, but they offer everything you'd expect from a modern-day car. They are range-topping, flagship models with luxury, racing-inspired interior trims that are very comfortable, spacious and family-friendly.
They're also well-equipped. As standard CUPRA models come with a range of intelligent driver aids like lane keep assist, pre-collision warning and automatic braking, and full smartphone integration.