There is a certain magic that comes with the Aston Martin name. It represents a century of heritage, a commitment to breathtaking performance, and a level of luxury that few others can match. However, the cars are only one part of the story. The other part is told by the people who represent the brand, those who ensure that every interaction a customer has is as refined and exhilarating as a drive in a Vantage or a DB12.
Today, we are absolutely thrilled to share some incredible news from our local showroom. At the global 2025 Aston Martin Wings Awards, Aston Martin Newcastle was officially named the United Kingdom and South Africa Marketing Team of the Year.
What are the Wings Awards?
The Wings Awards are the pinnacle of recognition within the Aston Martin global network. They are not handed out lightly. These prestigious accolades are designed to honour dealers who have gone above and beyond in their mission to deliver excellence.
When we talk about excellence in this context, we mean more than just meeting targets. We are talking about providing an unparalleled luxury customer experience and showing an unwavering dedication to the brand. The 2025 awards celebrate the “best of the best” around the globe, highlighting those who have reinforced Aston Martin’s reputation as the ultimate worldwide symbol of performance. For our team here in Newcastle to be singled out across the UK and South Africa region is a truly monumental achievement.
A Word from the Heart of the Campaign
Success like this does not happen by accident. It is the result of meticulous planning, late nights, and a genuine passion for the automotive industry. Daniel O’Reilly, our Marketing Manager at Aston Martin Newcastle, reflected on what this win means for the local team.
“As Marketing Manager at Aston Martin Newcastle, I couldn’t be prouder to receive the Regional Wings Award for UK & South Africa 2025. This achievement makes the long hours’ worth it, every campaign, every detail, and every collaboration was built around delivering an experience worthy of the Aston Martin brand.”
Daniel’s sentiment echoes throughout the entire dealership. Whether it is a bespoke launch event for a new model or a digital campaign designed to connect with our community, every single action is taken with the goal of elevating the Aston Martin experience.
Celebrating Our Community
While this award sits proudly in our trophy cabinet, it really belongs to our customers and the wider Newcastle community. Your support and your passion for these iconic British machines are what drive us to push boundaries. Every time you visit us, engage with our stories online, or join us for a track day, you are helping us build something special.
The Regional Marketing Team of the Year award is a testament to the fact that world-class luxury service is thriving right here in the North East. We have always believed that our clients deserve an experience that is as bespoke and high-quality as the cars themselves, and this global recognition confirms that we are on the right track.
Looking Ahead to 2026
As we celebrate this milestone, we are not planning to slow down. The spirit of Aston Martin is one of constant evolution and “Intensity. Driven.” We are already looking forward to 2026 with even greater ambition. We want to find new ways to surprise and delight our guests, more innovative ways to showcase our incredible lineup, and more opportunities to share the thrill of the open road with you all.
Congratulations to all our fellow dealers across the globe who were also recognised this year. It is an honour to be part of such a remarkable global family.
