Kia Ignites Electric Evolution at Kia EV Day

Kia Corporation unveiled three new compact-to-midsize electric vehicles (EVs) at the inaugural Kia EV Day in Korea, reinforcing the brand’s ambitious global commitment to lead and accelerate the ‘EV revolution.’

During the event, Kia presented its vision of ‘EVs for all’ and its strategy to significantly expand the EV model line-up. Building upon the success of the EV6 and EV9, Kia showcased its commitment to offer a broader range of options, making EVs more accessible to a wider audience.

Kia EV Day

The highlight of the event was the introduction of the Kia EV5, a compact electric SUV designed to cater to the needs of modern families, alongside two concept models. The Kia Concept EV3 aims to deliver the benefits of the EV9 in a more compact SUV format, while the Kia Concept EV4 reimagines electric saloons with a distinctive ‘Opposites United’ design philosophy.

In addition to the new models, Kia presented its comprehensive EV strategy, with a focus on improving customer convenience, reliability, and addressing common concerns related to charging infrastructure.

Ho Sung Song, President and CEO of Kia Corporation, stated:

“Kia is keenly focused on providing solutions to the concerns that continue to cause hesitation when it comes to making an EV purchase. We will meet customer expectations by offering a full line-up of EVs at various price points and improve charging infrastructure availability.
As a sustainable mobility solutions provider, Kia’s transition to electric vehicles is a must, not an option. By developing advanced EV technology, bold design, and intuitive services, and applying them to our entire EV line-up, our ultimate aim is to provide Kia’s unique value to as many people as possible. The acceleration towards electrification begins now.”

Kia aspires to achieve an annual sales target of one million electric vehicles by 2026, which will increase to 1.6 million units per year by 2030, thanks to the products and initiatives unveiled during the event.

Kia’s EV Strategy: Expanding the EV Line-Up and Charging Infrastructure for Enhanced Accessibility

Kia has outlined plans to develop a diverse range of EVs, with prices ranging from $30,000 to $80,000 USD (£24600 – £65,009 roughly), including existing models such as the EV6 and EV9. The brand intends to introduce smaller EVs like the EV5, EV4, and EV3, with prices ranging from $35,000 to $50,000 (£28,442 – £40,631 roughly), to accelerate the widespread adoption of electric vehicles.

In regions with slower EV adoption, Kia will focus on launching the EV6 and EV9 initially, followed by strategic models such as the EV5, EV4, and EV3. This approach allows Kia to diversify its product offerings and cater to various customer preferences.

Kia is also working on establishing a reliable system for EV production and battery supply. By 2025, the brand aims to expand its global EV production facilities to a total of eight. These facilities will cover research, development, production, and supply, with Korea serving as the central hub.

In Europe, Kia will focus on producing small and medium-sized EVs, while in China, the emphasis will be on mid- to large-sized EVs.

Strategically designed EV models tailored for emerging markets will be produced in India. Kia also plans to introduce a diverse range of EV models in North America in response to the Inflation Reduction Act (IRA).

Furthermore, Kia is actively pursuing battery joint ventures to ensure a stable global battery supply system that aligns with its global EV production network.

Kia EV Model Line-Up: A Comprehensive Range for Diverse Customer Needs

Each of Kia’s EV models plays a crucial role in accelerating the transition to electric vehicles by expanding the appeal to a broader demographic of customers.

These models share common elements such as Kia’s cutting-edge electric platform technology, the innovative ‘Opposites United’ design philosophy, and sustainable colour, material, and finish (CMF) strategies that prioritise sustainability.

These strategies include using eco-friendly materials like bioplastics, bio paint, and recycled PET in the construction of each model.

Kia EV5

The Kia EV5 will utilise the company’s dedicated EV platform, E-GMP, providing a strong foundation for its performance and enhancing overall driving dynamics.

Production of the EV5 will occur in both China and Korea, with the Chinese market offering three versions: standard, long-range, and long-range AWD.

Powertrain

The standard model, equipped with a 64kWh battery pack and a 160kW motor, is expected to achieve a range of 530km per charge as per the China Light-Duty Vehicle Test Cycle (CLTC). The long-range model, featuring an 88kWh battery and the same 160kW motor, aims for a range of 720km per charge. The long-range AWD model will feature an 88kWh battery pack and a combined output of 230kW, with a front-wheel 160kW motor and a rear-wheel 70kW motor, targeting a range of 650km based on CLTC standards. Additionally, the model supports fast-charging, enabling a 30 to 80 percent charge in just 27 minutes.

In Korea, all versions of the EV5, including standard, long-range, and long-range AWD, are in development, with potential adjustments considered. The standard model will have a 58kWh battery and a 160kW front motor. The long-range model will feature an 81kWh battery and the same 160kW front motor. The long-range AWD model will include an additional 70kW rear motor, resulting in a combined power output of up to 225kW. The driving range for each model will be tailored to meet market demands.

The EV5’s battery is designed to perform effectively in all seasons, even in extreme hot and cold conditions, thanks to an advanced heat pump system, similar to the popular EV6. This system manages the battery’s temperature, ensuring consistent performance regardless of external factors.

The EV5 will feature a regenerative braking system and an i-Pedal system that allows drivers to both slow down and accelerate using a single pedal, reducing fatigue and enhancing driving comfort.

Additionally, the EV5 will be available in a ‘GT’ trim, offering enhanced performance features and an engaging driving experience, with more details about this version to be revealed later.

Multiple Seating Configurations

The EV5 offers a choice of eco-friendly seats with recycled PET fabric and Bio-PU leather coverings, creating a comfortable, practical, and inspiring cabin environment that caters to the needs of modern, family-oriented individuals and ensures an enjoyable experience every time they step into the vehicle.

In the front of the vehicle (available in the Chinese market only), bench-type seats, combined with mood lighting, provide a comfortable space for occupants. The centre console armrest also includes a table and storage, enhancing the vehicle’s usability.

The reclining seats are designed to prevent back and spine discomfort with their continuously adjustable back angle. Relaxation seats feature a four-mode massage function with three levels of intensity, allowing occupants to choose their preferred setting during charging, leaving them feeling refreshed for the journey ahead. Comfort seats offer enhanced well-being, featuring six massage air cells, four-way lumbar support, a three-step heater and ventilation function, and a footrest. The safety seats, equipped with three airbags and a four-way adjustable headrest, prioritize occupant protection.

Upon reaching their destination, families can convert the rear of the vehicle into a bedroom using the 0-degree, full-flat folding second-row camping seat. They can also enjoy pre-purchased food stored in the rear console refrigerator/warmer, which can warm food and cool beverages with a temperature range of 5-55 degrees Celsius and a 4.0-litre capacity. It serves various purposes, such as keeping breakfast warm during commutes, heating beverages, and storing cold drinks during summer camping trips.

The EV5’s interior designers have also included a feature that allows occupants to enjoy their food, whether they prefer outdoor dining or in-cabin. This feature is the Multi Table luggage board, which can instantly transform into a table.

Infotainment and Connectivity

The EV5 features a spacious, well-ventilated cabin equipped with cutting-edge infotainment and connectivity technology, including the connected car Navigation Cockpit (ccNC) infotainment system and support for over-the-air (OTA) software updates.

The cabin design minimises physical buttons and provides improved usability of EV-specific functions.

Safety and Convenience Features

Safety is a top priority for Kia, and the EV5 is equipped with seven airbags and the latest Advanced Driver Assistance Systems (ADAS). The model offers features such as Highway Driving Assist 2 (HDA2) and Remote Smart Parking Assist 2 (RSPA 2) for enhanced driver convenience and safety.

Kia Concept EV3

The Kia Concept EV3 embodies Kia’s vision for a compact electric CUV that seamlessly combines practicality and driving pleasure. It offers the technology, practicality, and design of Kia’s flagship SUV, the EV9, in a compact and accessible package. This blending of seemingly contradictory elements is at the core of Kia’s ‘Opposites United’ design philosophy, drawing inspiration from the ‘Joy for Reason’ aspect.

“Joy and reason may seem opposing, one emotional and the other logical, but when combined, they create a powerful and impactful design,” explained Karim Habib, Executive Vice President, and Head of Kia Global Design Center.

In the Concept EV3, the ‘Joy for Reason’ influence is evident in the contrasting qualities of a robust body and dynamic silhouette. The squared wheel arches with asymmetrical angles create an unexpected logic and a strong impression. This is contrasted by the wrap-around windscreen and disconnected C pillar, resulting in a floating roof effect.

Inside, the Concept EV3 seamlessly combines practicality and cabin design, thanks to the ‘Joy for Reason’ principle. This merging of opposing values leads to a joyful travel experience while offering ample space for an active lifestyle at the destination.

The cabin promotes emotional well-being with soft mood lighting, a clean dashboard design with refined character lines, and a sense of boundless possibilities. Ergonomic seats and eco-friendly materials, in line with sustainability goals, are complemented by versatile rotating tables supporting four modes: Focus, Social, Refreshing, and Storage. The rear seat can be effortlessly folded to accommodate bulky items like electric scooters and bicycles.

Kia Concept EV4

The Concept EV4 embodies the essence of the ‘Power to Progress’ principle within the ‘Opposites United’ design philosophy. ‘Power to Progress’ revolves around the skills, expertise, and creativity cultivated during Kia’s recent design-led transformation. This approach fuels the development of groundbreaking products that redefine entire industry segments, setting new standards for individual vehicle design. The Kia Concept EV4 is a prime example of this innovation.

Despite its four-door configuration, the vehicle defies categorisation as a mere sedan. Instead, its bold and dynamic lines represent a revolutionary form of EV saloon, symbolising innovation in the automotive world.

Influenced by the ‘Power to Progress’ concept, the Concept EV4 seamlessly blends confident, geometric diagonal character lines with sophisticated yet technical surfaces, offering a fresh perspective, customer experience, and typology. Features like the sleek low front, elongated dynamic silhouette, and technical roof spoiler, reminiscent of sports and racing cars, underscore the EV4’s status as a pioneering EV saloon.

An assertive front design complements the Concept EV4’s futuristic, technological profile. With a wide, commanding stance and vertical headlamps at the far edges of the hood and front bumper, the model embodies Kia’s commitment to pushing boundaries and driving the EV Revolution forward.

Inside the Concept EV4

Inside, the vehicle boasts a sleek, spacious horizontal layout with stylish design elements designed to enhance the driver’s experience while maintaining an unobstructed view.

To achieve this, Kia’s designers have integrated an air conditioning control panel that can be neatly stowed in the centre console when not in use, along with pin-style air vents that provide flexibility in changing patterns and other refinements to the interior design.

The cabin’s cocoon-like atmosphere encourages drivers to interact with the vehicle in a new and unobtrusive manner. Presented through twin digital screens, a streamlined instrument panel offers subtle driver orientation, reducing distractions and preparing for upcoming tasks.

The Concept EV4 introduces a novel ‘Mind Modes’ feature, adjusting ambient lighting and animated ventilation patterns. In ‘Perform’ mode, drivers receive all the information they need to perform at their best and maximise their day. In contrast, the ‘Serenity’ mode offers a range of digital graphics to create a more relaxed atmosphere for reflection and rejuvenation.

Charging Infrastructure Expansion

Kia is actively expanding global charging networks to address the challenges related to charging infrastructure.

In North America, Kia will adopt the North American Charging Standard (NACS) for its EVs, providing customers with access to approximately 12,000 Tesla Superchargers. Kia is also part of a coalition of six OEM groups working to build 30,000 fast-charging stations across North America by 2030.

In Europe, Kia collaborates with four OEM groups to create IONITY, with a goal of having 7,000 operational stations by 2025.

Kia’s New EV Experience: Elevating the Customer Journey

To make EV adoption as convenient and effortless as possible, Kia plans to optimise every customer touchpoint from pre-purchase to ownership. This includes the release of the ‘Kia App’ in the first half of 2024, featuring an AI chatbot, insurance premium discounts, and ‘E-routing’ to suggest optimal routes considering charging stations. Kia will also enhance offline customer experiences through physical locations and immersive VR and MR technologies.

Kia is embracing generative AI technology to revolutionise the in-vehicle experience. The brand will partner with top generative AI model providers to offer innovative services, allowing customers to access a wide range of features, including schedule management, electric vehicle route optimisation, travel planning, entertainment, and emergency support through conversations with the generative AI assistant. Generative AI technology will debut in the 2024 EV3 model, followed by integration into the EV4 and EV5, with ongoing enhancements through over-the-air updates.

Future EV Days

Looking ahead, Kia plans to continue showcasing new electric models, concepts, and cutting-edge technologies at EV Day annually. This event will serve as a platform for Kia to present its forward-looking EV strategy and vision for the future of mobility.

Kia’s unwavering commitment to electric vehicles and the ambitious expansion of its EV line-up and charging infrastructure demonstrates its dedication to providing sustainable and accessible mobility solutions for customers worldwide. With innovative designs, advanced technology, and a customer-centric approach, Kia is driving the electrification revolution forward.