Electric cars have amazed us with their technology and speed, pushing the boundaries of what’s possible on the road.
However, there’s a gap that hasn’t truly been filled: an affordable electric car for everyday life.
What if we started from scratch, challenged every assumption, and reimagined what an electric car could be? Instead of small steps forward, we could make some big adjustments.
The Dacia Hipster Concept is that revolution. It isn’t just another concept car. It’s Dacia inventing the electric car of tomorrow, and it changes everything.
Built for Everyday Life
The Dacia Hipster Concept isn’t designed for test track fantasies. Instead, Dacia engineered it for the journeys you actually make, every single day.
94% of motorists travel less than 24 miles per day. As a result, the Dacia Hipster Concept delivers exactly the range you need with just two weekly charges. Whether you’re navigating city streets, country lanes, or suburban routes, it handles everything effortlessly.
Despite its small size, the boot adapts to your life with impressive flexibility. For example, you get 70 litres with four passengers for the commute, or you can fold those rear seats and unlock 500 litres for weekend adventures.
Safety comes first, not last. Dacia’s built this into the car’s DNA, with dual airbags discreetly integrated into the dashboard to safeguard what matters most.
Smarter, Lighter, and Cleaner
The Dacia Hipster Concept achieves something remarkable: it’s 20% lighter than the Dacia Spring, setting a new benchmark for sustainable design.
Think about what that means. Less weight means fewer raw materials, lower manufacturing energy, and much lower running costs. Plus, every journey uses less power.
The ambition is clear: to halve the carbon footprint over the vehicle’s lifecycle compared to today’s best electric vehicles – a transformational leap, not a marginal gain.
This is eco-smart thinking in action. It’s proof that environmental responsibility and practicality aren’t competing priorities. They’re the same goal achieved through brilliant engineering.
Design That‘s Straight to the Point
The Dacia Hipster Concept is bold and robust, sitting confidently on four wheels at the corners, with no overhangs. This is a design stripped back to its purest form.
The horizontal front end has square headlights to light your way. At the rear, the full-width tailgate opens in two clever parts, transforming boot access.
Here’s where it gets interesting. Instead of a traditional door handle, Dacia uses a practical panel that’s simple yet effective. At the same time, the rear lights sit behind the tailgate window, eliminating unnecessary glass.
Dacia’s own engineers developed the side protection from recycled plastic, finishing it in Starkle material. It’s tough, sustainable, and keeps the cost sensible.
Bigger on the Inside
Prepare to have your expectations challenged: just 3m long, yet somehow accommodating four full-sized adults with a boot that transforms from 70 to 500 litres.
The interior mirrors the exterior’s clean, upright lines, with vertical windows and a windscreen that maximises every centimetre. At the same time, a glazed roof floods the cabin with natural light.
Step inside and get comfortable, with seating that matches the Dacia Sandero for a commanding road view, wide doors and tilting seats that make rear access easy.
The seats demonstrate a masterclass in intelligent design. Visible frames meet warm technical mesh fabric, while the front seats converge into a welcoming bench. Even the open headrests balance comfort with weight saving design.
Technology That Works for You
Forget expensive screens and complicated systems. Instead, the Dacia Hipster Concept takes a smarter approach that puts you in control.
Your smartphone becomes everything: the digital key that unlocks and starts your car, the navigation system that guides your journey, and the entertainment hub that keeps you connected. It’s Bring Your Own Device philosophy at its best.
Dock your phone and transform it into a multimedia hub. For quality sound, a portable Bluetooth speaker clips seamlessly into place, designed for modern life on the move.
The revolutionary YouClip system takes customisation to new heights. With eleven anchor points throughout the cabin, you can configure your space exactly how you need it. Cup holders, armrests, lights, and storage – you decide what matters.
Your Move Towards Electric Mobility
For two decades, Dacia has pursued one mission: making essential mobility accessible to everyone, not just the privileged few.
That mission has never been more critical. Vehicle prices surged 77% between 2010 and 2024, leaving countless people priced out of car ownership entirely.
Dacia Spring broke barriers by making electric mobility genuinely affordable for the first time.
Now, the Dacia Hipster Concept pushes even further, reaching audiences who’ve been completely overlooked by the industry.
This isn’t about creating another premium option. Instead, it’s about opening up electric mobility and ensuring everyone can participate in the electric revolution.
Contact us today to discover Dacia’s vision for the future and browse the current range of distinctive, forward-thinking vehicles.
