The innovative challenger brand unveils the redesigned and upgraded CUPRA Formentor and CUPRA Leon, aiming to sustain their triumphant journey.
Building upon its earlier success, the new CUPRA Formentor enters the scene, aiming further to solidify its position in the Crossover SUV segment. As the brand’s flagship model, the CUPRA Formentor has garnered widespread acclaim, appearing as an emblem of the brand’s identity. In a highly competitive Crossover Utility Market (A-CUV) market, it soared to the top of the sales charts last year with 120,100 units delivered worldwide (up 23.0% compared to 2022), marking a remarkable achievement for the brand’s inaugural uniquely crafted vehicle.
Meanwhile, the new CUPRA Leon exudes a robust persona, available in both 5-door hatchback and Sportstourer variants, coinciding with a significant milestone for the brand.
In the initial quarter of 2024, CUPRA achieved a milestone by delivering 56,600 vehicles, witnessing a notable surge of 21.4% compared to Q1 2023. Notably, March emerged as a record-breaking month for the brand, with 23,800 deliveries, marking an all-time high.
A Bold New Look: The CUPRA Evolution
The latest CUPRA models aren’t just driving; they’re making a statement. From a redesigned “shark-nose” front to a tech-heavy cabin, here is what’s new:
Sharp Exterior Styling
- The “Shark-Nose” Face: The CUPRA emblem now sits proudly on the bonnet, framed by an aggressive front end and a commanding lower grille.
- Signature Lighting: You can’t miss the new triangular Matrix LED headlights—a motif that continues to the rear with a striking, illuminated logo.
- Fresh Finishes: Two stunning new matte colours have joined the lineup: Century Bronze and Enceladus Grey.
A Sustainable, Tech-Forward Interior
Inside, the vibe is sporty yet sophisticated. CUPRA has balanced high-end digital tech with a serious commitment to the planet:
- Crafted Quality: The centre console has been redesigned for a more premium, seamless feel.
- Eco-Conscious Comfort: The iconic bucket seats aren’t just for show—they’re wrapped in either 73% recycled microfibre or environmentally friendly leather.
Digitalisation Takeover
Driver focus is centred around digitalisation, with both vehicles featuring an enhanced Human-Machine Interface (HMI) showcased in the digital cockpit behind the steering wheel and the larger 12.9’’ infotainment system. Notably, the infotainment system now boasts a retro-illuminated slider for added functionality.
In the realm of audio, a new premium 12-speaker sound system has been developed in collaboration with Sennheiser Mobility, renowned for its pure, signature sound trusted by music professionals worldwide.
Range of Powertrains
Under the hood, a diverse range of powertrain options are available, encompassing four distinct technologies: TSI (petrol), mild hybrid (eTSI), TDI (diesel), and eHybrid (plug-in hybrid). The latest iteration of the plug-in hybrid system delivers an impressive 272PS (200kW) and offers over 100km of all-electric range, now compatible with fast charging (up to 50kW DC charge).
Exclusive to the CUPRA Formentor and the CUPRA Leon Sportstourer is a new petrol engine choice (TSI), producing a formidable 333PS (245kW), augmented by torque splitter technology and Akebono brakes.
Unveiling the Brand’s Design Obsession
The world debut of the new CUPRA Formentor and CUPRA Leon made one thing very clear: this is a brand obsessed with design. But CUPRA is no longer just staying in its lane; it’s expanding into a full-scale lifestyle powerhouse.
Introducing CUPRA Design
The big news from the event was the launch of CUPRA Design, a dedicated creative studio. This isn’t just for car fans—the studio will collaborate with other forward-thinking companies to bring CUPRA’s bold, “shark-nosed” aesthetic to all kinds of products. If a brand wants a look that is unconventional and edgy, this is where they’ll go.
The “Tribe” Collaborations
To prove that their style works just as well outside the showroom, CUPRA showcased two stunning new partnerships:
- Designer Lighting by Marset: They’ve also rejoined forces with the famous lighting studio Marset to create a special edition of the Dipping Light. This colourful, sophisticated lamp is designed to bring a bit of CUPRA’s emotional and refined flair into the home.
- Sustainable Jewellery by MAM: CUPRA has teamed up with the eco-conscious Barcelona brand MAM to create the “Welcome to the Tribe” collection. These rings and bracelets are crafted from ruthenium and copper—the very same materials you’ll find in a CUPRA’s interior—to give them a raw, authentic feel.
CUPRA Catwalk
The “CUPRA Design Obsession” took centre stage with a one-of-a-kind visual spectacle at Plaza de Cibeles, nestled in the heart of Madrid. CUPRA’s core values were showcased in a manner never before witnessed.
The plaza was transformed with expansive screens, creating a suspended catwalk where virtual models representing the 9 principles of the brand’s visionary ethos seemingly strutted before the mesmerised audience.
The concept behind this innovative catwalk was to dissect and understand the distinct elements that define CUPRA’s design identity. Each avatar personified a value intrinsic to CUPRA’s appeal, including a rebellious spirit challenging the norm, the camaraderie of the Tribe inviting individuals to join, and an unwavering obsession driving continuous improvement—an ethos that resonates with many, yet may not appeal to all.
The unveiling of the redesigned and upgraded CUPRA Formentor and CUPRA Leon marks a significant milestone in the brand’s journey, showcasing its unwavering commitment to innovation and excellence.
Deliveries of the new Leon and Formentor will begin this summer, with prices for both likely to start from around the £35,000 mark.
With a focus on design, CUPRA has crafted vehicles that not only exude a bold and aggressive aesthetic but also incorporate sustainable materials and cutting-edge digital technologies, elevating the driving experience to new heights.
