Kia is kicking off the year in style with the launch of a new logo. The release of the refreshed branding signifies a bold transformation as Kia sets its sights on the future of motoring.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”said Kia President and CEO, Ho Sung Song.
Igniting a bold new era, Kia put on a record-breaking pyrotechnic display in Incheon, Korea, with 303 drones launching hundreds of synchronised fireworks to display the new logo. Making a lasting impact, the event set a new Guinness World Record for the ‘most unmanned aerial vehicles (UAVs) lunching fireworks simultaneously’. Such a feat paves the way for more record-breaking achievements and pioneering innovation to come from Kia.
Kia’s new logo is described by the marque as a ‘“rhythmical, unbroken line” designed to represent a handwritten signature. The idea is to evoke a sense of confidence and rising ambition which reflects the endless opportunities of the brand.
The company is keen to revamp its entire operations, and as such, also has a brand new slogan. “Movement that inspires” replaces the “Power to surprise” tag used since 2005, and reflects the company’s increasing sophistication and stability in the automotive industry.
The new branding comes before the reveal of a new electric model. A move which is sure to be pivotal to Kia’s continuing success, as more manufacturers introduce pure-electric powertrains.
More details about Kia’s forward-thinking brand strategy, including insight into the future models, will be shared through a showcase on 15th January. So if you’re keen to hear the latest from this evolving Korean powerhouse, be sure to set a reminder now.