By: Alex Hodgson
The events took place on the 27th July across our Ford locations at Doncaster (York Road), York, Goole, Thirsk, Halifax, Cleckheaton and Scarborough, which we’re all well attended by potential customers who couldn’t wait to see how far the Fiesta had progressed from its predecessor. In each showroom, we had three zones dedicated to different elements of the new Fiesta: one for Design and Safety & Technology, another for Infotainment and Audio and finally, an area for Powertrains and Test Drives.
We really rolled out the red carpet for the new Ford, which has been dubbed “Britain’s most technologically advanced small car” and our loyal customers, who enjoyed fine food and drink, with luxury catering provided by local vendors - dishing out canapes, hot drinks and a selection of delicious cakes! We even had traditional Fish and Chip vans outside on hand to keep the energy levels up for those taking a test-drive of the new model.
Inside our York dealership, we even had a MK1 1979 Fiesta on show - a real “head-turner”, wowing the crowd. This is still on show inside the branch and was kindly donated by a local customer if you wish to visit and take a look at the old and the new.
Available to hop into was the Zetec and Titanium models, as well as the Bang & Olufsen Play model, which demonstrates the amazing sound system. If you like your audio loud and clear then this variant is the one for you.
Overall, a tremendous day was had and we’re so pleased with just how many people loved the new Fiesta - it really is the best yet.
Check out all our new Ford Fiesta offers here, and don’t hesitate to make an enquiry or book a test drive.
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