Blast from the past: Vauxhall confirm Viva rebirth

Sam Bisby

By: Sam Bisby

In an age where the best things from the past are being reborn, Vauxhall is looking to stay on that trend by reviving the Viva badge.

It has been rumoured for some time now that the Luton-based firm would bring the Viva name back, but only now has it been confirmed and will sit below the Corsa and Adam as a sub-£7,000 model.

The new Viva will be based on Chevrolet’s next-generation Spark and will take preference in space and comfort where the Adam looks to champion style and the Corsa overall versatility. Vauxhall will give the car a soft suspension set-up and a well-packaged, refined cabin.

Vauxhall’s new 1.0-litre three-cylinder engine from the upcoming Corsa is expected to feature in the new Viva, as well as powerplants that produce sub-100g/km CO2 levels.

As usual, the car will be sold as an Opel on the continent, but it will not take the Viva name and be suitably relabelled as something more relevant to the market.

Vauxhall Viva Teaser

Set for its public debut at next March’s Geneva motor show, Vauxhall has given us an elusive teaser image that gives the impression of a slightly smaller Corsa, leaving us in a positive state of anticipation.

One man keen on bringing back the Viva name was UK managing director of Vauxhall, Tim Tozer.

“It is something I have pushed for,” he enthused.

“What we can get best out of this global company is a very pragmatic ‘what works is what works’ mindset.

“What I have discovered as a newcomer to General Motors is that if we put our thoughts together on this example, our new city car, and we say what name would really help us sell more cars and can articulate what is good for the UK, that’s proving possible.”

Vauxhall’s Marketing Director, Peter Hope, said of the revival of the Viva brand: “This bold, radical name will attract attention and engender curiosity in the car.”